1. Introduction and Scope
1.1 This Privacy Policy explains how Collabfluenz Private Limited (“Collabfluenz”, “Company”, “we”, “us” or “our”) collects, uses, processes, stores and shares personal data in connection with the Collabfluenz Platform and its Services.
1.2 This Privacy Policy applies to all Creators, Brands and other Users who access or use the Platform or otherwise provide personal data to Collabfluenz.
1.3 By accessing or using the Platform, you acknowledge this Privacy Policy and, where required under applicable law, provide consent to the processing of your personal data in accordance with this Privacy Policy.
2. Data Fiduciary
2.1 Collabfluenz Private Limited acts as the Data Fiduciary in respect of personal data processed by it through the Platform and determines the purposes and means of such processing.
2.2 Collabfluenz shall process personal data in accordance with this Privacy Policy and applicable data-protection laws and regulations.
3. Personal Data We Collect
3.1 Creator Data
Collabfluenz may collect a Creator's name, profile photo, bio/tagline, niches, social-media links, follower count, city, state, spoken languages, portfolio links, phone number, business address, payment details and information required for KYC verification.
3.2 Brand Data
Collabfluenz may collect a Brand's Company name, logo, industry, website, description, primary contact name, phone number, business address, GST/Business ID, Payment details and information required for KYC verification.
3.3 Account and Authentication Data
Collabfluenz collects email address and authentication information when an Account is created through email/password or Google OAuth.
3.4 Campaign and Communication Data
Collabfluenz may collect and retain Campaign details, Applications, cover notes, proposed rates, Application status, transaction IDs, escrow status and communications exchanged through the Platform.
3.5 Social Media and Performance Data
Collabfluenz may process social-media links, follower information, engagement, reach, impressions, follower growth and audience-related metrics, as available through the applicable method of collection or integration.
3.6 KYC Data
Where required for payment-provider verification, Collabfluenz may process identification or business documents, including PAN, Passport, Voter ID, Aadhaar, Certificate of Incorporation, MOA/AOA, Board resolutions, Partnership Deeds, GST or Shop & Establishment certificates, depending on the applicable User and verification requirements.
4. How We Collect Personal Data
4.1 Collabfluenz collects personal data directly from Users when they register, create or update their profiles, apply for or manage Campaigns, communicate through the Platform, or provide payment and KYC information.
4.2 Collabfluenz may collect social-media and performance information provided directly by Creators, from publicly available social-media content, or through authorized third-party integrations, as applicable.
4.3 Collabfluenz may receive personal data from third-party service providers, including payment, authentication, hosting, storage, analytics and communication providers, where necessary to provide the Platform and its Services.
4.4 Collabfluenz may automatically collect information relating to Platform usage and activity through its analytics and technical systems.
5. Purposes of Processing
5.1 Collabfluenz may process personal data to:
- create, verify and manage User Accounts;
- facilitate Brand–Creator discovery, matching, Applications and Campaigns;
- enable Platform communications and Campaign management;
- process payments, settlements and KYC verification;
- provide analytics, recommendations, match scores and reliability assessments;
- detect suspicious, fraudulent or unauthorized activity;
- provide Account-related and administrative communications;
- maintain, secure and improve the Platform; and
- comply with applicable legal, regulatory and contractual requirements.
6. AI, Analytics & Automated Processing
6.1 Collabfluenz may use algorithms and automated systems to generate Creator–Brand match scores, Platform Reliability Scores, performance insights and suspicious-profile indicators.
6.2 Match scores may be calculated using factors such as niche, follower count and location, while reliability assessments may consider factors including timely delivery and post-Campaign ratings.
6.3 Collabfluenz may use analytics tools to analyze Platform usage, sessions, active users, churn and cohort retention and to improve Platform functionality.
6.4 AI-generated scores, recommendations and analytics are intended to support User decision-making and do not constitute an endorsement, guarantee or certification of any User or Campaign outcome.
9. Data Storage, Retention & Deletion
9.1 Collabfluenz stores and processes User data through its cloud infrastructure, including Vercel and Supabase, and may use authorised service providers for related Platform functions.
9.2 Upon Account closure, the User's Account is soft-deleted and the associated User data is retained for ninety (90) days.
9.3 Following the applicable retention period, personal data shall be deleted or otherwise handled in accordance with applicable law and Collabfluenz's data-retention practices.
9.4 Collabfluenz may retain information beyond the applicable retention period where required by law, regulatory requirements, dispute resolution, fraud prevention, security or enforcement of its rights and obligations.
10. Data Security & User Rights
10.1 Collabfluenz shall implement reasonable technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, loss or misuse, in accordance with applicable law.
10.2 Users may, subject to applicable law, request access to, correction or updating of their personal data, withdrawal of consent, deletion of personal data and other rights available under applicable data-protection laws.
10.3 Requests relating to personal data may be made through the privacy/grievance contact details provided in this Privacy Policy.
10.4 Collabfluenz may decline or limit a request where permitted or required by applicable law, legal obligations, security requirements or legitimate retention requirements.
11. Children's Data, International Processing & Legal Compliance
11.1 The Platform is intended for Users who are eighteen (18) years of age or older. Collabfluenz does not knowingly permit registration by persons below the applicable age permitted under law.
11.2 Collabfluenz may process or permit access to personal data through cloud-based infrastructure and third-party service providers, including where such processing occurs outside India, subject to applicable law.
11.3 Collabfluenz shall process personal data in accordance with applicable data-protection, privacy and other laws and regulations governing its operations and the relevant processing activity.
12. Grievance Redressal, Contact & Policy Updates
12.1 Users may raise privacy-related queries, requests or grievances by contacting Collabfluenz at info@collabfluenz@gmail.com.
12.2 Collabfluenz shall address privacy-related grievances in accordance with applicable law.
12.3 Collabfluenz may update this Privacy Policy from time to time. Any revised Policy shall be published on the Platform with the updated Effective Date.
12.4 Users are advised to review this Privacy Policy periodically for any changes. Continued use of the Platform following an update shall constitute acknowledgement of the revised Policy, to the extent permitted by applicable law.
8. Social Media, Cookies & Third-Party Integrations
8.1 Collabfluenz may process information from social-media accounts provided by Creators, publicly available social-media content, or authorised third-party integrations, for Creator discovery, Campaign matching and performance analytics.
8.2 During the MVP (Minimum Viable Product) phase, Creators may provide social-media links and follower information manually, and Collabfluenz may process publicly available engagement information for calculating estimated performance metrics.
8.3 Where enabled, authorised integrations such as the Meta Graph API may provide additional social-media metrics, including reach, impressions, follower growth and audience demographics.
8.4 Collabfluenz may use event-based analytics tools, including PostHog or Mixpanel, to analyse Platform usage, sessions, active users, churn and cohort retention.
8.5 Use of any third-party social-media platform or service is subject to its applicable terms, privacy policies and permissions.